From Odusina Adewale Hiworks
A lot of people do not know how to either build a conscious emotional equity for themselves and their Business or even know how to cash in big on such.
Emotional equity is the quality of the virtual social and business commitment people have for a person or a sales or service provider and many times subconsciously.
Most of the time, it is the quality of life of the personality or the brand identity of such service provider that has earned the equity.
An individual must know what it is to cash in big on acquired equity.
As a young man or woman at various community;family,Neighbours, school,religious community,social community, one must know how to build emotion equity worthy of future commercial draw and emotional withdrawal.
Cash in Big on your good gesture on very important things like educational needs, foreign trips, investment needs etc
Be known in the neighbourhood as well behaved, support community work, start free coaching classes to help the younger ones get better at school, encourage excellent work.
Cash in Big on this when you need employment after School graduation, when you need to travel to further your education, when you are getting married, when you need accommodation, when you need a wife etc
At school, be the RESOURCE person for your classmates and lecturer, get involved in school community extra curricular activities.
Cash in Big on this for further studies, for Employment, for business Enterprise etc
Get deployed fully in your religious communityin every capacity possible and Cash in Big on God in every area of your life and also on the trust built on the people for various synergy and recommendation.
In the family cycle, be given to domestic chores; the more you do, the more you prove your knit and everyone feel your pulse and the more they feel your tangibility and relevance, when you are away.
As a staff, one must know how to build emotion equity; Do not take liberty for granted; come to work promptly, do your work diligently, make deliberate sacrifices to meet up with timelines, know your customers well, be the resource person by personal study to improve the workplace performance, DO NOT TRADE OFFICE TIME WITH SOCIAL ACTIVITIES (ATTENDING COUSINS WEDDING) UNLESS IT IS VERY IMPORTANT. Avoid eye service and do not be a men pleaser.
Cash in BIG on your emotion equity on such grounds like going abroad for a year for master's degree, taking a week off to attend to an ailing family member, with serious evidence to show no other can play that role, attending your children PTA meeting, Open day and such like, going for training and seminar to facilitate the workplace, getting office loan for important personal interest.
Real sustainable Commercial Value is guaranteed when one has built high emotional equity in the market place.
As we carry out our daily engagement with our community in business and socially it is very important we are more concerned for repeated business than immediate gratification.
In fact, it is more important to track how your Customers are serviced than to track your profitability.
Customers satisfaction, addiction to patronage, and their referral of friends must be tracked.
Whether it is sales of goods or offer of some services, the various personel engaging with customers and clients must be resourced to know and consciously build emotional equity with such people.
It is amazing to note that the things we do to achieve this quest are not rocket science; seeing Customers off to their vehicle, having the Patience to listen thoughtfully to their concerns without playing a defensive game, calling or texting on their birthdays, going to games With such, attending their events, sharing information with them like I am doing now, being a ladder for them to climb to their next level-business support like advisory and so on
Organisations do not need, necessarily, to vote a budget for Public and Customer relation; they just need to be innovative within their means.
If the average deal with a Customer brings N2000 profit weekly, in 10years, you will earn N1,040,000,00 per Customer. If one is able to build a strong emotional equity with 500 regular Customers, that is half a billion Naira in profit and probably from a turnover of N5billion
To be continued...
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