Brand-Character Alignment - Your Spontaneous Responses From Odusina Adewale Hiworks 2020/04/06 09:20

Brand-Character Alignment - Your Spontaneous Responses 

From Odusina Adewale Hiworks  2020/04/06 09:20 

The reason we invest in our personality is that we may always have the right spontaneous response in any situation. 

Our spontaneous responses to evolving situations in our lives are predictable: they are the character submission of our preoccupation and this eventually is our brand identity. 

What we eventually sell above our professional skills is our brand identity. Brand identity from my Layman point of view is the reputation we have carefully built over a period of time.

 An employee Job retainership or customer retainership is grown on a great reputation or brand identity. 

Most of the time, what is first visible is the professional skill while the character is assumed to be equally top-notch. Big brands always jump on the euphoria of the public appellation of skill hoping that CHARACTER requirement is inherent. Well, many times they are wrong and they quickly withdraw their brand alignment to such individuals.

A lot of known personalities in the film, music and sports industries lose multinational brand endorsement by their inability to match the brand identity perception with corresponding brand reputation due to character flaws. 

Skill always gives a Ginger to the character and so one highly skilled may be perceived to have character being the strength of customer or employment retainership.

 However, the moment character is on trial, brand identity is on fire and the spontaneous responses will reveal whether there is a match or not. Spontaneous responses are your predetermined reactions developed consciously and subconsciously over a long period. 

Take stock of your spontaneous responses and define your personality sincerely.  Do you find a drift towards a liar, a fastidious character, a violent, an abusive, an impatient, an infidel, greedy, selfish and such like; THEN MAKE NECESSARY CONSCIOUS ADJUSTMENT. 

If you are reading this, I am sure you know some Hollywood legends recently sentenced for sexual assaults on women and many more around the world are being brought down for the same and various other unthinkable violations of the seemingly vulnerable in their circle of influence.

It is your brand identity and character alignment that will ultimately demand more from your prospects and not the skill. To be continued..... Hiworks