Your Spontaneous Responses

From Odusina Adewale Hiworks
The reason we invest in our personality is that we may always have the right spontaneous response in any situation.

Our response is the   consumation of our preoccupation and this eventually is our brand identity.

What we eventually sell is our professional skill and our brand identity.

Brand identity from my Layman point of view, is the reputation we have carefully built over a period of time.

An employee  Job retainership or customer retainership is grown on great reputation or brand identity.

A lot of known personalities in the film, music and sport industries loose multinational  brand endorsement by their inability to match the brand identity perception with corresponding brand reputation due to character flaws.

Skill always give a Ginger to character and so one highly skilled may be perceived to have character being the strength of customer or employment  retainership.

However, the moment capacity is on trial, brand identity is on fire and the spontaneous responses will reveal whether there is a match or not.

Spontaneous responses are your predetermined reactions developed consciously and subconsciously over a long period.

Take stock of your spontaneous responses and define your personality sincerely.  Do you find a drift towards a liar,a fastidious character,   a violent, an  abusive, an impatient, an infidel, a greed, a selfish and such like; THEN MAKE NECESSARY CONSCIOUS ADJUSTMENT.

It is your brand identity that will ultimately demand for more from your prospects  and not the skill.

To be continued.....