Is Your Business Positioning For Today or For All Time... Any Brand Philosophy at All???

Is Your Business Positioning For Today or For All Time... Any Brand Philosophy at All???

From Odusina Adewale Hiworks

Building a lasting business has not been more challenged than in our generation, especially in Nigeria,  the biggest potential from Africa as far as the New Frontier is concerned.

However, if we must really compete globally then the negative rhetorics must change.

The narratives are very much unattractive to international business prospects.

We have effectively created many floodgates not windows for foreign players across all value chains. The global players will only grow their country economy with the businesses they do over here and why won't they  when all the funds to sustain their businesses also came from their foreign banks at their local low interest rates and the products they patronize are also from such countries and maybe they are also allowed to spread the payment for those products over many years.

Remember that Nigeria is a cash based economy.  Can you imagine foreign players getting full cash value and having 10years to  spread payment with vendor? So why won't Africa be the New frontier for global players?

Unfortunately, local players are not helping matters with low quality services and sharp practices.

Appreciable businesses, say over 80% are not positioned to play globally  and unfortunately, the entire nation suffers and you may want to ask how.

Whether we are aware or not the available resources of any nations, human, capital, materials, infrastructure are expected to build the commercial value. However,  the growth of that commercial value is directly proportional to the pool of income generated, which also is impacted by the pool of available business opportunities.

The challenge here is this,  out of the pool of available businesses, let us say 100billion naira each year,  20% global players compete for 80billion naira worth of businesses with only the labour content of about 5billion and taxes the only benefits to our country. 75billion naira repatriation to home country as materials and profits.

Eventually, 80% of the players, that happen to be local players with more than 50% of the pool of workforce compete for the remaining 20billion naira worth of businesses and obviously growth will be a huge challenge.

We are really expected to recycle the resources of the country while we attract foreign investment  but that is not the case;  we are allowing for huge repatriation and not attracting enough foreign investment to make up for the commercial export.

These are from my just observing things around me and logics.

To change the rhetorics and the narratives and reverse the order which should be THE NORMAL,  we must take responsibility for where we are and determine to make pragmatic adjustments for THE NEW NORMAL, implying a future where local contents compete for the 80% of the available opportunities and foreigners position for the remaining 20%. A future where we not only have confidence in human capital but also in our local materials fully developed from raw materials from all our various geographical zones.

A future where we all buy NIGER.

To be continued...